Normally people rarely publicly endorse any business as with the usual “Get $X Give $X” proposition their risk of possibly receiving negative public perception simply does not overweight the chance of getting a significant reward, with those two variables being the decisive ones*. Our solution eliminates the negative public perception of the referment because it doesn’t look anymore that referrer is trying to benefit off her friends. It also removes friction between a referrer and her reward, as the reward is absolute (vs. conditional).

The average open rate of a text message sits at about 99%, with 97% of messages being read within 15 minutes of delivery. Not to mention that a text has the personal touch and receiving one from a brand feels similar to receiving one from a friend or family member.